Playboy Netherlands is about to release its first cunt issue. We are excited to see what is in it. And we love their guts to call themselves a cunt magazine. KUDOS
How does the Dutch man like to do it? Missionary, cowboy, doggy?
With a simple test you can now find out what your favorite sex position is. We made this production for Playboy and put it on Facebook. It also reaches out to their other media. Hopefully in two weeks time we can tell you if the Dutchmen are hot or not, when it comes to being creative in bed.
What is Playboy all about? It is sexy, not porn (at least to West European standards). But what happens if we held a poll asking why men visit playboy online? Is it the nice interviews, or the toys for boys analysis. What camera should I buy and where should I go on holidays? Or is Playboy’s raison d’etre exactly the naughty stuff? How can you make that SFW. Either in image or in text? We are curious!
The total numbers of all Dutch magazines got published. The most striking thing is that they are considered to be “good” or “bad” based on the printed edition.
Is it true that a magazine is a paper vehicle? Isn’t that the biggest mistake a business man can make, focus on the wrong numbers? We believe that a Magazine should be considered a brand, as do newspapers. Then we should not judge them by the number of printed editions. We look at the total impact and value of the Brand. The easiest thing to do: publish the online numbers. Which Brand is scoring online and found its way to connect the readers via the internet vehicle?
If we would take those into account, the line up will be very different. To start with the magazine Linda. They have a huge number of prints and increase. But online? They have a blog and 90% of their articles have zero reactions. That brand is in a danger zone. The opposite is true for the opinion Brand Elsevier. They have a very active group of readers. In the research published they are treated as a loser.
Let’s concentrate on the real war between the Brands. They are more than paper.