New York Times shows decade in pictograms
The 1st Decade
Posted December 28th, 2009, 10:54 by RichardG-stars
Posted December 23rd, 2009, 07:25 by Richard
G-star acts different
Fashion and interactive, social media. A difficult relationship for a lot of brands. Most fashion brands want control, almost in a maniacal way. So democratic, less controllable media are avoided or used minimally.
You might wonder if the extrapolation of today’s trends will result into democratic fashion. The users will design. Like Famous Designer for H&M, we will see newbie user for Gucci. More like Idols and Xfactor. So you wanna be a designer?
One fashion brand has employed people from the interactive industry to give their communication some extra humma humma. The Dutch brand G-star understands where they can lead. By involving their fans and users. This article shows how they are ever evolving their brand by using manageable but less controllable media.
Christmas Democracy
Posted December 23rd, 2009, 07:06 by Richard
Traditions, traditions. Every year the audience got to hear via TV, supported by Radio, what the Christmas song of the year would be. The last years, that would be the Idols/Xfactor/Popstar winner’s song. You could not escape it, and independent thinking would not help.
Internet has changed that. It is like the yearly event where a different song is sung. A lot of people will be annoyed and will not understand what happened. Why is the obvious song not being played?
This year a British couple used Facebook to make a statement against the British Christmas song of the year. Not the talent show winner won, but Rage Against the Machine with Fuck you I won’t do what you tell me. How appropriate. Enough people picked up the signal via the first democratic medium. Other Facebookers spread the word and they all legally downloaded this song. 500K times. That is a number one.
It’s life, Santa, but not as we know it.
Open Web Awards 2009
Posted December 17th, 2009, 17:17 by Richard
Open Web Awards 2009
Mashable just announced the 2009 Open Web Awards.
Interesting to see who, what and which got appreciated most this year.
Some highlights:
Best Corporate Blog: PlayStation.Blog
Best Facebook App: Fish Wrangler
Best TV Network Online: Hulu
Best Mobile App: eBuddy
Most Inspiring to Follow: LoraAndLayton
Best Online Video Web Series: Angry Video Game Nerd
Tweet of the Year: “This is history.” – @BarackObama
Holland Casino Gadget
Posted December 17th, 2009, 16:57 by RichardHolland Casino just launched a new way to get people to come to their roulettaria’s.
Simple, clean, even I understand it. Great gadget, fun to play, nice to re-contact friends, clean design.
Gamble at Hyves
IIZT loves social networks
Posted December 10th, 2009, 09:14 by annabeth
Tatooed for life
Social networks are a part of IIZT. We believe in it. We live it. We love it. We express it through our skin. We are social media experts. A series of three print advertisements IIZT shows our competence and enthusiasm for social networking.
We show our love for social media by tattooing it onto our body, like sailors show their love for their ‘Mother’. In these ads a man, woman and child personify strength, sense of purpose, intuition, versatility, listening skills, dialogue, openness and energy. All qualities IIZT possesses combined with ‘social network tattoo art’.
The first full page ad appears on December 11th. On February 5th, March 12th and April 16th in 2010 the campaign continues.
Interested in your own social media strategy? Be sure to contact IIZT: Richard@iizt.com, Annabeth@iizt.com, Mariette@iizt.com, Esther@iizt.com, Naomi@iizt.com or +31(0)20 693 31 31.
Eye Tracking is so 2008
Posted December 9th, 2009, 07:33 by Richard
Can you trust the eye?
Nice insight from one of the better search engine specialists of the Netherlands, NetSociety. Why would you use eye tracking of a website in a limited panel setting? Is it relevant or is it still nothing more than expensive guessing? And what new developments are there? At the Google even an experiment with new tools by SiteTuners were presented. These were more efficient, but not yet perfect.
