Yahoo tops Japan
Just when everybody’s thinking that Google is too dominant, there is at least one country that is dominated by its competitor Yahoo.
Japan has the world’s second largest advertising market of $77 billion. It is an interesting strategic story. How culture cannot be ignored. And how Yahoo has been smarter in this field. Yahoo Japan is a real Japanese company with Japanese employees, who understand the minds and psychology of their market. That is hard to beat.
Read more here.
Time to confess to all sins..
During seven years IIZT has proven guilty to lust, gluttony, greed, sloth, wrath, envy and pride. IIZT is ready to confess, but what about you?
Express your deepest and darkest secret with a sinful t-shirt made by IIZT. Envy is just one of the nautghies.
Check out the others at the Last Friday Drink/Seven years of IIZT, 27th of November 2009, Prinseneiland 303, 5 pm.
Facebook for companies
Finally companies are discovering that their customers are online in social media plus that the marketing dollar can be best spend there. We recommend you to read this article. For us it is common knowledge, so if you need help, let us know.
Some quotes:
1: “We can advertise all day, but if we don’t give them what they want they will not be a fan anymore,” said Mark Seeley, a marketing associate at Art Meets Commerce. “Even though we represent the shows as marketers, we don’t want to constantly tell people to buy tickets. You talk to them like you talk to your friends on Facebook.”
2: Mr. Meyer, a wedding photographer in Woodbury, Minn., had had little luck with traditional advertising. A full-page ad in a bridal magazine generated zero leads and a trade show yielded only four bookings, barely covering the cost of his booth. But Facebook proved a digital bonanza.
Read it all here, in this well written New York Times article.
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