Posted August 15th, 2010, 09:15 by Richard
Some good poking in the social soap opera
One of the smarter campaigns in a while. LG has made an online soap opera. But this time they are not living the lives we lived in the eighties. No, they are living in our times. That means that Social Media is totally integrated in our lives. The actors get fights over who got poked most by a cute guy and the biggest moment of stress in their lives is to propose via Facebook or Twitter? Even checking in via Foursquare becomes hilariously dangerous. Campaign of the year!
See more at The Young and Connected Youtube channel.
Tags: foursquare twitter facebook, iizt, LG commercial, online soap opera, social soap, social soap opera, techcrunch, young and connected, youtube soap opera
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Posted August 13th, 2010, 10:27 by Richard
Japanse most famous pension porn stat
The biggest trend all over the world is the aging population in the First World. But still the majority of everything I see communicated is all about young kids, cool barely legal models and more of that predictable stuff.
Only on my recent trip to Japan I saw the enormous collection of elderly people stuff (from Tena Lady thing stuff, to household apparel adjusted to less mobile people). This is in ordinary supermarkets and household appliances stores. When do we get to see that in Holland and the rest of Europe?
Still we are very biased. Old people means problems and defects when we think of it in the West. But they also are normal people. How does that work if you get older, do you still have sex, fall in love, cheat on your wife? It is a big mystery. The cool thing is that from the Japanese we know that the gray do like to watch porn. And not just with the usual young suspects, but with elderly people in the lead role. When can we create a concept for a brand that is strong enough to embrace the reality and will put down this taboo of old people liking porn? Bring it on!
Tags: elderly porn, iizt, japan porn, old people sex, shigeo tokuda
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Posted August 5th, 2010, 14:38 by Richard
Hollywood embraces adult advertising
We’ve got a winner! Or at least a realist. US movie makers and marketing teams are embracing adult sites to promote their blockbuster movies. This might just be the most effective campaign ever for a movie. Now it remains to be seen, how quick other movies and mainstream products and services will follow. I think you might just bump into John Doe on those sites that should be put behind a lock according to some.
http://www.latimes.com/entertainment/news/la-et-word-20100805,0,5930448.story
Tags: adult advertising, hollywood publicity, iizt, middle men, movie advertising, movie marketing, movie publishing, online porn ad, porn advertising, publicity porn, word of mouth
Posted in Inspiration, Online Developments, Research | No Comments »
Posted July 22nd, 2010, 12:31 by Richard
great face bombs
Pictures are boring. We need to help the photographers and spice up their work.
Or rather, how the wrong picture, became the best picture.
Lousy shots, photoshop and goofy faces. Those are the ingredients for five minutes of fun. Click here
Tags: face bomb, goofy faces, iizt, photoshop trick, urlesque.com
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Posted July 22nd, 2010, 12:14 by Richard
How to deal with SM as company
OMG our employees are active on the internet. And they created profiles with pictures of their families. And friends! And they all have social lifes next to work.
Companies are in limbo when it comes to Social Media. Go there, or leave it. Well, honestly, “they” are already talking about you. Whether you like it, or not. So you can close your ears and sing “lala” very hard, or you grow up and start dealing with it. Nobody was educated for these developments, it is new to everyone. So yes, you are scared, but you can do it. We can give you confidence, like parents do with their children. You have a great future ahead of you. Don’t give up yet!
Tags: bedrijf op hyves, company on facebook, corporate social media, ibm, iizt, imtech, kpn, professional social media
Posted in Inspiration, Online Developments | No Comments »
Posted July 20th, 2010, 10:22 by Richard
yesyesyall
Thanks to Anna Beth we now have great projections on our wall. Inspiration, beauty, genius, variation. It is all present in this wildly motivating site with videos and music. Everything MTV could have been, but not really is.
Go here to see it for yourself: http://yesyesyall.org/#/gil_scott?
Tags: iizt, music video online, online video, VJ online, yes yes y'all, yesyesyall
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Posted July 7th, 2010, 09:56 by Richard
no more prima donna
We need teams. We do not need one star and the others are just filling. That goes for soccer, for companies and for friends.
To win you need to play as a team, where all qualities are bound, and the weaknesses are made up for. And if you are lucky you have a coach who is submissive to the collective mission. Then you do not want a Ma(ra)donna who is another guy to steal the show and outshines the joint effort.
Tags: collective goal, iizt, learnings from soccer, prima donna, team work, winning team
Posted in Inspiration, Tools | No Comments »
Posted June 21st, 2010, 15:11 by Ania
Have you ever dreamed about creating own poll or quiz on Facebook? Now you can build community around your own Facebook profile via Application Builder and for free.
Facebook is offering applications allowing you for creating simple polls, quizzes, phrases, etc.
As you can see the scope of types is quite large - you can do really cool stuff. By choosing one of the types we need to make the personalization. There is nothing difficult - App Builder leads us all the time.
The first step is filling in an application name, description, language and define whether it contains alcohol or not to present it to adults only. The next steps up to the last one depend on selected type of application. Finally, in the last step we need to combine our application with Facebook. And that’s all – share, share and one more time SHARE with your friends 
Tags: applications, facebook
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Posted May 31st, 2010, 15:09 by Richard
suburban centerfolds, what's up next door?
When surfing for inspiration, how to entertain and involve your own neighborhood, I stumbled upon this fantastic site.
In Australia the election / talent sites went as far as you can choose your local hot or not. Who is the coolest neighbor? What is the hottest girl next door? Which boy in the hood has the biggest chest?
I love the local feel of it. So exciting to see this peep in the hood. Make your choice!
Tags: australia online, boy next door, buurtvertising, girl next door, iizt, local campaign, local viral, milf, neighborhood hot, vote for me
Posted in Inspiration | No Comments »
