Posted August 15th, 2010, 09:15 by Richard
Some good poking in the social soap opera
One of the smarter campaigns in a while. LG has made an online soap opera. But this time they are not living the lives we lived in the eighties. No, they are living in our times. That means that Social Media is totally integrated in our lives. The actors get fights over who got poked most by a cute guy and the biggest moment of stress in their lives is to propose via Facebook or Twitter? Even checking in via Foursquare becomes hilariously dangerous. Campaign of the year!
See more at The Young and Connected Youtube channel.
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Posted August 13th, 2010, 10:27 by Richard
Japanse most famous pension porn stat
The biggest trend all over the world is the aging population in the First World. But still the majority of everything I see communicated is all about young kids, cool barely legal models and more of that predictable stuff.
Only on my recent trip to Japan I saw the enormous collection of elderly people stuff (from Tena Lady thing stuff, to household apparel adjusted to less mobile people). This is in ordinary supermarkets and household appliances stores. When do we get to see that in Holland and the rest of Europe?
Still we are very biased. Old people means problems and defects when we think of it in the West. But they also are normal people. How does that work if you get older, do you still have sex, fall in love, cheat on your wife? It is a big mystery. The cool thing is that from the Japanese we know that the gray do like to watch porn. And not just with the usual young suspects, but with elderly people in the lead role. When can we create a concept for a brand that is strong enough to embrace the reality and will put down this taboo of old people liking porn? Bring it on!
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Posted August 5th, 2010, 14:38 by Richard
Hollywood embraces adult advertising
We’ve got a winner! Or at least a realist. US movie makers and marketing teams are embracing adult sites to promote their blockbuster movies. This might just be the most effective campaign ever for a movie. Now it remains to be seen, how quick other movies and mainstream products and services will follow. I think you might just bump into John Doe on those sites that should be put behind a lock according to some.
http://www.latimes.com/entertainment/news/la-et-word-20100805,0,5930448.story
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Posted July 22nd, 2010, 12:31 by Richard
great face bombs
Pictures are boring. We need to help the photographers and spice up their work.
Or rather, how the wrong picture, became the best picture.
Lousy shots, photoshop and goofy faces. Those are the ingredients for five minutes of fun. Click here
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Posted July 22nd, 2010, 12:24 by Richard
travelling with friends
New York Times launched a nice site to let members tell members where to go in the world.
Who needs a journalist anyway? Give us real opinions from real people.
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Posted July 22nd, 2010, 12:20 by Richard
magic numbers
The magic number 500,000 has been reached.
Congratulations to:
Facebook
and
iPad
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Posted July 22nd, 2010, 12:14 by Richard
How to deal with SM as company
OMG our employees are active on the internet. And they created profiles with pictures of their families. And friends! And they all have social lifes next to work.
Companies are in limbo when it comes to Social Media. Go there, or leave it. Well, honestly, “they” are already talking about you. Whether you like it, or not. So you can close your ears and sing “lala” very hard, or you grow up and start dealing with it. Nobody was educated for these developments, it is new to everyone. So yes, you are scared, but you can do it. We can give you confidence, like parents do with their children. You have a great future ahead of you. Don’t give up yet!
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Posted July 20th, 2010, 10:22 by Richard
yesyesyall
Thanks to Anna Beth we now have great projections on our wall. Inspiration, beauty, genius, variation. It is all present in this wildly motivating site with videos and music. Everything MTV could have been, but not really is.
Go here to see it for yourself: http://yesyesyall.org/#/gil_scott?
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Posted July 7th, 2010, 09:56 by Richard
no more prima donna
We need teams. We do not need one star and the others are just filling. That goes for soccer, for companies and for friends.
To win you need to play as a team, where all qualities are bound, and the weaknesses are made up for. And if you are lucky you have a coach who is submissive to the collective mission. Then you do not want a Ma(ra)donna who is another guy to steal the show and outshines the joint effort.
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Posted July 5th, 2010, 14:12 by Ania
Facebook is about to implement changes into photos management around their service.
The huge step forward is making friend’s selections process automatically. You don’t have to click each time in a photo to tag your friend on the one you’ve just uploaded. Facebook will be making it in the background after upload is done. You will receive photos with previously detected faces and you’ll be able to choose whose’s on the photo using Facebook’s prompt.
You will save your time for searching through yours or friend’s photos to find yourself on them. What’s more, there is always an other side – scanning your face process is combined with collecting really worthful data base from marketing point of view. All Facebook adds will be adjusted and oriented on you – if you have e.g. oval face you will be presented with such adds (e.g. cosmetics) covering your shape.
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